The Virginia 250 Passport is a 64-page commemorative travel guide created to celebrate the 250th anniversary of the United States while highlighting everything Virginia has to offer. I led the development of the logo and brand identity, as well as the marketing materials and full publication design. The passport promotes 70 historic sites across five regions of Virginia, functioning as both a keepsake and a tool to drive statewide visitation.
It’s a project that blends strategy, storytelling, and large-scale coordination— exactly the kind of work I thrive on.
