Rebranding the George Washington Presidential Library was the greatest thrill of my career.
There are only a limited number of Presidential Libraries in the country, and designing one, especially for our first president, is an extraordinary responsibility. Instead of abandoning the existing identity, I chose to evolve it. The updated mark draws inspiration from the Houdon bust, a life cast taken from Washington himself, and more closely resembles the first president. I also made sure the identity aligns seamlessly with both the Mount Vernon brand and the Mount Vernon Ladies’ Association, allowing all three to coexist with clarity and strength.
It is a mark rooted in authenticity, accuracy, and legacy.
